The Flowers By Alice Walker Essay - 1130 Words

Alice Walker shows Myops innocence and subsequent loss thereof through her usage of vivid imagery as well as the small setting and symbolism in â€Å"The Flowers†. Myop’s sudden exposure to the harsh reality of racism surrounding her shatters her innocence. The tone of the short story changes abruptly showcasing the main characters shift in how she sees the world. For she is suddenly and violently thrust into a world in which skin color dictates how others in society will treat her. There is a clear switch in tone in â€Å"The Flowers† as Myop is exposed to the world outside her home. The initial tone of the short story is carefree and child-like. Though the perspective of the story is third person omniscient initially, it is still evident that we are viewing the story through a child’s lens. The young protagonist skips â€Å"lightly from hen house to pigpen to smokehouse† showing that she is happy, excited even, to enjoy the natural setting weaved around her. As Myop explores, it becomes evident that her family’s financial situation is less than ideal. Wandering towards the woods, she leaves behind the â€Å"rusty boards of her family’s sharecropper cabin† (Walker). Now with little else to weave a setting in the reader’s mind one can already picture the scene as well as the time period. Very little is written about the setting outside of the family home and the surrounding woods. This supports the childlike tone of the beginning of the story as a young child would not have experienced theShow MoreRelatedThe Flowers By Alice Walker1169 Words   |  5 Pageswritings of Alice Walker has inspired her audience to vision many viewpoints of her life and political circumstances. Walker has been wounded repeatedly, seem to be starting from her childhood, and it remains her calling to bring healing to her own wounds and in the process, to bring healing to others (Winchell 86). Walker uses metaphors and imagery to tell her stories in a way that makes her audience feel as if their living the characters life. In her short stories â€Å"The Flowers† Walker writes aboutRead MoreAnalysis Of The Flowers By Alice Walker1030 Words   |  5 PagesWhat Becomes of a Flower After It Is Picked? In â€Å"The Flowers,† Alice Walker uses imagery and symbolism to illustrate the innocence and later the loss of innocence of a young girl named Myop, which is short for Myopia. Myopia is defined as the inability to see things closely, or the inability to grasp the deeper meaning of something, which contributes to her innocence in the story. The story starts off with Myop enjoying a summer morning by gathering flowers when she suddenly stumbles across theRead MoreAnalysis Of The Flowers, By Alice Walker1525 Words   |  7 Pageswas how Alice Walker grew up. She has written stories about her life, and stories that have had an impact on her life based on how she grew up. The two short stories The Flowers and Everyday Use have a common theme of feeling comfortable, safe, and at peace when one is home. Walker uses diction, syntax, and characterization to develop this common theme in her writing. A house is a safe comfortable place where one can feel at peace and in The Flowers and Everyday Use, the author Alice Walker developsRead MoreThe Flowers by Alice Walker Essay1491 Words   |  6 Pagesâ€Å"The Flowers† by Alice Walker is a short story written in the 1970’s. The story focuses on Myop, a ten year old African American girl who loves to explore the land in which she lives. Carefree and naà ¯ve, Myop decides to travel further away from her ‘Sharecropper cabin’ and travels deep inside the woods to unfamiliar land where she discovers the decomposed body of an African American man. It is then Myop quickly grows up and suddenly becomes aware of the world in which she lives. The story reliesRead MoreAn Analysis of The Flowers by Alice Walker826 Words   |  4 PagesSharon Ji Professor Cato English 1102 29 April 2013 Myop in â€Å"The Flowers† by Alice Walker Short stories are known to have two very distinct characteristics which are interrelated: they are compressed and concentrated. By compressed, they mean that the writer squeezes as much information as possible so that it is still considered a short story. When it comes to the story being concentrated, they typically mean taking out anything that is not essential to the conflict and how the protagonistRead MoreAnalysis Of The Flowers By Alice Walker850 Words   |  4 PagesThe setting of Alice Walkers short story† The Flowers† is important for us, the readers to obtain a perspective of how life was like growing up for a 10 year old African American girl by the name of Myop. The title of the story is â€Å"The Flowers.† When you think about flowers, you instantly compare them to being beautiful, pure, and innocent. The title of the â€Å"The Flowers† is a symbolism that correlates to Myop who is the protagonist of the story. Myop is just like a flower in the beginning of theRead MoreAlice Walker s The Flowers1199 Words   |  5 PagesIn a very similar way the author of â€Å"The Flowers,† Alice Walker, knew very well how to illustrate the surrounding to the utmost details in her story. Myop and Alice share a special appreciation and awe for the beautiful surroundings. Alice was also raised in her parent’s farm; providing extra special attention to the realistic portrayal of a sharecropper’s farm in the South. Besides Alice’s close involvement as a sharecropper’s daughter, she also shared an incident that scared her life at a veryRead MoreAnalysis Of The Flowers By Alice Walker1539 Words   |  7 Pagesâ€Å"The Flowers† Stories sometimes have the power and meaning to change someones life. Reading in general, can make someone feel like they are living in a different world. Usually writers have the tendency to add affection and tone to engage their readers more. Flowers, sound so pure and bright, but are all flowers meant to be lively? For Myop in â€Å"The Flowers† represents an innocent African American girl whose evolution to maturity and innocence comes to a sudden end without a warning. In the beginningRead MoreAnalysis of The Flowers by Alice Walker870 Words   |  4 Pagesï » ¿Analysis of ’The Flowers’ by Alice Walker How do we lose our childish way of seeing the world? How can we suddenly they see the world as it is, in all its evil? ‘The Flowers’ is a story about a young girl who goes through an experience that forces her into changing her way of seeing life, and it presents themes like growing up and loss of innocence. The main character of the story is Myop, a 10-year-old girl without any major worries in life. The only thing we know about her physical appearanceRead MoreEssay about The Flowers By Alice Walker809 Words   |  4 PagesThe Flowers By Alice Walker Written in the 1970s The Flowers is set in the deep south of America and is about Myop, a small 10-year old African American girl who explores the grounds in which she lives. Walker explores how Myop reacts in different situations. She writes from a third person perspective of Myops exploration. In the first two paragraph Walker clearly emphasises Myops purity and young innocence. She skipped lightly from hen house to pigpen. This

William Shakespeares A Midsummer Nights Dream Essay

Throughout history literature has changed into many different forms and styles, it has also stayed the same in many different ways, literary techniques and elements are key to a good piece of writing, a perfect example that shows us just this is in, A Midsummer Nights Dream, where we will further explore the different literary elements that were used most notably the plot. The plot of a story lays out the foundation and the background for the entire play to come, well compare and contrast this element and look at the different sub elements which are produced. We will define similarities and difference in these elements form both the play o the film. Taking a look at things such as climax, play incidents, and the conflict will all give us†¦show more content†¦Within the first ten minutes of the play we have the characters background information and he main conflict at hand. Hermia loves lysander but hey cannot marry due to her father will, Demetrius loves hermia but is not lo ved in return, and Helena loves Demetrius who is also not loved in return, That gives a central conflict, an issue to be resolved as the story progresses. As the play and the film progress we begin to notice some difference in content and the context between the film and the play. The films context is shortened, most likely for length or time purposes, it becomes apparent that the words are either left out as is the case with entire conversation, an example of this can be found on page1423 where the conversation that Oberon has with puck was clearly not in the film versionÂ…( literature 6thShow MoreRelatedWilliam Shakespeares A Midsummer Night’s Dream1973 Words   |  8 PagesWilliam Shakespeares A Midsummer Night’s Dream The focus of this discussion will be upon the language and performance possibilities of this extract from the Dream[1], following brief consideration of the manner in which the extract relates to the rest of the play in terms of plot development and the reflection of certain of the play’s themes. Performance aspects are considered alongside the distinctive features of the language, as it is suggested that the natureRead More William Shakespeares A Midsummer Nights Dream Essay935 Words   |  4 PagesWilliam Shakespeares A Midsummer Nights Dream A Midsummer Night’s Dream could have easily been a light-hearted, whimsical comedy. Complete with a magic forest and a kingdom of fairies, it is an iconic setting for amorous escapades and scenes of lovers. But Shakespeare’s writing is never so shallow; through this romantic comedy, Shakespeare postulates an extremely cynical view of love. A Midsummer Night’s Dream becomes a commentary on the mystery of love, and lovers in general emerge shamedRead More William Shakespeares A Midsummer Nights Dream Essay1591 Words   |  7 PagesWilliam Shakespeares A Midsummer Nights Dream In William Shakespeare’s A Midsummer Night’s Dream, there are endless images of water and the moon. Both images lend themselves to a feeling of femininity and calm. In classical mythology, the image of water is often linked with Aphrodite, goddess of passion and love. Born of the foam of the sea, Aphrodite was revered as an unfaithful wife to her husband Hephaestus (Grant 36). This may have a direct coloration to the unfaithful nature of theRead MoreEssay William Shakespeares A Midsummer Nights Dream974 Words   |  4 PagesWilliam Shakespeares A Midsummer Nights Dream Shakespeare’s A Midsummer Night’s Dream can be considered an archetypal comedy due in large part to the ill-defined characters. Part of what makes this play work so well is that rather than becoming too invested in any one character’s hopes and fears or desires and struggles, the audience is simply rooting for things to work out well in general. If the audience became too attached to any one character, they might lose sight of the bigger pictureRead MoreThe Supernatural in William Shakespeares A Midsummer Nights Dream1550 Words   |  7 PagesSupernatural in William Shakespeares A Midsummer Nights Dream Consider the presentation of the supernatural in A Midsummer Nights dream. In what way does it reveal Shakespeares moral and philosophical concerns? How does Shakespeares stagecraft (setting, Characterisation, language, verse form etc) facilitate the consideration of his concerns? and how do we as a modern audience respond to the play as a piece of theatre? The main themes of A Midsummers Night Dream areRead MoreWilliam Shakespeares A Midsummer Nights Dream Essays3973 Words   |  16 PagesWilliam Shakespeares A Midsummer Nights Dream In the following essay I am aiming to show how Lysanders claim that the course of true love never did run smooth is supported by other events in the play. A Midsummer Nights Dream was written by William Shakespeare. No one knows the exact date it was written but we know it was between 1589 and 1595. He combines romance with comedy to produce this popular story. When he was writing the play superstition aboutRead More Night in William Shakespeares A Midsummer Nights Dream Essay1379 Words   |  6 PagesNight in William Shakespeares A Midsummer Nights Dream One of the recurring themes throughout Shakespeare’s A Midsummer Night’s Dream is the time of day during which the play’s major action takes place: night. This being the case, there are certain words that are directly linked to this theme that appear numerous times throughout the script. Four such words are â€Å"moon,† â€Å"moonlight,† â€Å"moonshine,† and â€Å"lunatic.† Each comes from a feminine root that serves to identify the women in the play asRead MoreEssay on Women in William Shakespeares A Midsummer Nights Dream780 Words   |  4 PagesWomen in William Shakespeares A Midsummer Nights Dream A Midsummer Night’s Dream, by William Shakespeare, is a play that illustrates a good picture of woman’s lack of freedom. It is a story of several couples, among which there is a fairy king, Oberon, who proves his sovereignty over the queen of the fairies, Titania. The two have an ongoing conflict about who should keep the Indian boy, whose mother had recently died. Titania doesn’t want to give him up because she and the boy’s mother knewRead MoreEssay about William Shakespeares A Midsummer Nights Dream1283 Words   |  6 PagesWilliam Shakespeares A Midsummer Nights Dream Shakespeare, in his A Midsummer Night’s Dream, uses his characters to cast a sense of derision over the use of the imagination. â€Å"The lunatic, the lover and the poet† are thrown together all on one line, and it is implied that the latter two are as crazy as the first. (Midsummer Night’s Dream, V.1.7) Despite this seeming scorn for plays and their ilk, Shakespeare is implementing a strong irony. Characters who scorn the imagination are no moreRead MoreEssay about William Shakespeares A Midsummer Nights Dream 1648 Words   |  7 PagesWilliam Shakespeares A Midsummer Nights Dream  Ã‚  Ã‚   There are so many references to the eyes in A Midsummer Nights Dream that one would expect there to be a solid and consistent reason for their appearance. However, this does not seem to be the case. Indeed, the images associated with the eyes are so varied, and shift so frequently, that it is practically impossible to define what it is they represent. This difficulty reflects the problem of distinguishing between what is real and what

Knights Essay Example For Students

Knights Essay Miah Thatcher4BKnightsIn the fourth century A.D. the Roman Empire fell and Europe was invaded by various barbarian tribes. One of the dominant groups was the Franks of central and western Europe, who gradually expanded their power until their leader Charlemagne became emperor of the West. Powerful local lords and their mounted warriors offered protection to peasants, who became their serfs in return. By the 11the century a new social order was formed my armored knights, who served a local lord, count, or duke, and were in turn served by serfs. We will write a custom essay on Knights specifically for you for only $16.38 $13.9/page Order now When males were about seven, a boy of noble birth who was going to become a knight was usually sent away to a noblemans household, often that of his uncle or great lord, to be a page. Here he learned how to behave and how to ride. About 14, he was apprenticed to a knight whom he served as a squire. He was taught how to handle weapons and how to look after his masters armor and horses. He even went into battle with his knight, helping him put on his armor and assisting him if he was hurt or unhorsed. He learned how to shoot a bow and to carve meat for food. Successful squired were knighted when they were about 21 years old. Young men who wanted to be knights had to keep fit. So squires trained constantly to exercise their muscles, and improve their skills. They practiced with each other and also sometimes with their knightly masters.The main body armor worn my early knights was made of mail, consisting of many small, liked iron rings. During the 12th century, knights started to wear more mail. Their sleeves got longer, and mail leggings became popular. A padded garment called an aketon was also worn below the mail to absorb blows. In the 14th century knights added steel plated to protect their limbs, and the body was often protected further with a coat-of-plates, made of pieces of iron riveted to a cloth covering. A suit weighed about 44-55 lbs. And the weight was spread over the body so that a fit man could run, lie down, or mount his horse unaided in his armor. The only problem was that the armor quickly made you hot. By the 15th century, knights were protecting themselves with full suits of plate armor. The armors smooth surface deflected the edges and points of weapons. This reduced the impact of any blows but still allowed the armor to be made reasonably light. Plate armor was often made to imitate civilian fashions. Some armors were partly painted black, both to preserve the metal and as a decoration. Or armor could be blued by controlled heating of the metal. Some pieces were engraved with a pointed tool, and from the 16th century on, designs were often etched into the metal with acid. Gold plating, or gilding, was sometimes used to embellish borders or bands of decoration and in some cases, entire armors. People often think that plate armor is clumsy and stiff. But if it were, it would be little use on the battlefield. In fact, a man in armor can do just about anything a man can do when not wearing it. The secret lies in the way armorers made the plates so that they could move with each other and with the wearer. Some plates were attached to each other parts to pivot at that point. Others were joined by a sliding rivet, one part of which was set not in a round hole but in a slot, so the two plated could move in and out. .u403fd9b4521f85849798ce8bf529a856 , .u403fd9b4521f85849798ce8bf529a856 .postImageUrl , .u403fd9b4521f85849798ce8bf529a856 .centered-text-area { min-height: 80px; position: relative; } .u403fd9b4521f85849798ce8bf529a856 , .u403fd9b4521f85849798ce8bf529a856:hover , .u403fd9b4521f85849798ce8bf529a856:visited , .u403fd9b4521f85849798ce8bf529a856:active { border:0!important; } .u403fd9b4521f85849798ce8bf529a856 .clearfix:after { content: ""; display: table; clear: both; } .u403fd9b4521f85849798ce8bf529a856 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u403fd9b4521f85849798ce8bf529a856:active , .u403fd9b4521f85849798ce8bf529a856:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u403fd9b4521f85849798ce8bf529a856 .centered-text-area { width: 100%; position: relative ; } .u403fd9b4521f85849798ce8bf529a856 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u403fd9b4521f85849798ce8bf529a856 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u403fd9b4521f85849798ce8bf529a856 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u403fd9b4521f85849798ce8bf529a856:hover .ctaButton { background-color: #34495E!important; } .u403fd9b4521f85849798ce8bf529a856 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u403fd9b4521f85849798ce8bf529a856 .u403fd9b4521f85849798ce8bf529a856-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u403fd9b4521f85849798ce8bf529a856:after { content: ""; display: block; clear: both; } READ: Mahatma Gandhi Essay Internal leather connecting straps, called leathers also allowed this type of movement. Tube-shaped plates could also have flanged edge , or projecting rim, to fit inside the edge of another tubular plate so that they could twist around. The sword was the most important knightly weapon, a symbol of knighthood itself. Until the late 13th century the double-edged cutting sword was used in battle. But as plate armor became popular, more pointed swords became popular because they were better for thrusting through gaps between the plates. The mace, which could concuss an opponent, also became more popular. Before drawing his sword or using his mace, however, a mounted knight usually charged at his opponent with his lance lowered. Lances increased in length during the medieval period and, from about 1300, began to be fitted with circular vamplates to guard the hand. Other weapons such as the short ax could be used on horseback, while long-staffed weapons, held in both hands, could be used on foot. The horse was an expensive but vital part of a knights equipment. Knights needed horses for warfare, hunting, jousting, traveling, and carrying baggage. The most costly animal was the destrier, or war-horse. This was a stallion about the size of a modern heavy hunter. Its deep chest gave it staying power yet it was also nimble. Knights prized war-horses from Italy, France, and Spain. In fact the Spanish Andalusian is more like a war-horse than any other modern kind is. By the 13th century, knights usually had at least two war-horses, plus other horses for different tasks. The courser was a swift hunting horse. For travel, knights often used a well-bred, easy-paced mount called a palfrey. Sumpter horses carried baggage. Richly decorated covering, or trapper, could be used to display heraldic arms and might be padded for extra protection. The Great Horse war-horse, wears armor on its head, neck, and chest, the latter partly covered in decorative cloth. Horse armor was expensive, and uncommon. If a knight could only afford part of the armor, he would usually choose the shaffron, the piece for the head. The shaffron probably came into use during the 12th century. Both pieces are decorated with etched and gilt bands depicting animals and mythical figures, The crinet flexes on sliding rivets and internal leathers. P. 28

Psychology In Lord Of The Flies Essays - English-language Films

Psychology in Lord of the Flies In Lord of the Flies, by William Golding, a group of schoolboys become stranded on an island. The novel describes how most of the boys change from civilized to immoral behavior. There are no adults on this island to enforce rules and laws. As the boys loose touch with the standards of old they start to enjoy the island more and more. Eventually they are completely free of the civilized ways they were taught. When Simon came with news about the beast the others were dancing around a fire chanting, "Kill the beast! Cut his throat! Spill his blood!" They turned on him, beating him to death. They had, in fact, become the beast themselves. Like animals they had lost the feelings of compassion and remorse. The book is a psychological study of the influence of the group on the behavior of individuals. Upon arriving on the island the boys search for the necessities to stay alive. As in the psychologist Abraham Maslow's theory of human needs each step must be satisfied before you go to the next stage. The island provided plenty of food and water, satisfying their basic needs of stage one. The stranded schoolboys tried to find security by finding a way to make fire. Gradually they began to develop some rules and leaders. At an assembly only the person holding the conch could speak. As their physical needs had been fulfilled they began to form groups. According to the theory this is stage three when people want to be a part of a group and to be loved. At that point they chose to be a part of Jack's hunters or Ralph's boys. In the final stage a person learns to undertand himself and respect the rights of others. Jack was the leader of the choir and kept them obedient to his command. In Carl Jung's theories Jack is in touch with his shadow, which are the animal instincts of man. Jack put the boys in touch with their evil side. He manipulated the boys of his group with fear of the beast so that he could gain power. He convinced them that he was the one that could protect them from the beast. Jack was even willing to kill to keep his power. Piggy was the scapegoat on the island. At most times he was excluded by most of the boys. He seemed like the odd man out who wanted order and rules on the island. Piggy was an important figure because of his glasses. His glasses were needed to make fire. Fire was very useful on the island. Although important he was put down by the boys because he didn't fit in. The boys were rebellious to him because he acted like a parent. He told them what they should do but didn't have the authority to make them follow through on their jobs. Ralph was the responsible leader. He wanted to bring rules and order to the island. He lived by self respect and the respect for others; stage four of Maslow's theory. Ralph was logical in his decision making but the boys rebelled against him because of his orderly job related ideas on running the island. He wanted to keep the fire going and stay concerned about getting rescued. He set up systems for the work that needed to be done. By the end the boys had become war-like beasts trying to hunt down Ralph. Their society was in a state of war. They followed Jack's orders without any question. Is it possible that William Golding used this story to explain the psychology of what happened in Nazi Germany? The author was an officer in the Royal Navy in World War II. What happens on the island is similar to what happened in Nazi Germany. One person develops a dictatorship and exercises unlimited power. Ordinary people in Germany followed Hitler and lost their willingness to act responsibly as individuals. They were manipulated by fear and symbols just as Jack used the pig's head as his symbol. In this way the moral code of a whole society broke down. It shows that there is little separation between man and beast.

Liberty! The American Revolution

By what specific steps did the American Revolution transform from a revolt of thirteen British colonies meant to secure the colonists’ traditional English rights under Crown rule in a war meant to establish an independent nation in which the people are sovereign and equal rights before the law?Advertising We will write a custom essay sample on Liberty! The American Revolution specifically for you for only $16.05 $11/page Learn More Explanation The American revolt started as a fight against inequality. The thirteen colonies were not strangers to the oppressions and intolerable acts of the British parliament. The oppression included harsh tax laws. The people were not represented in their tax revenues and termed the oppression as an act of inequality. Similar oppressions broke out in different colonies. In Boston, the people rejected Townshend law and called for a rebellion. The British branded the rebellion as a sign of weakness on their part. They used force to crush the rebellion among the colonies. The colonies defended themselves against the oppression and gave their lives for the common cause. They organized a continental meeting and pledged to protect each other against any oppression. The continental meeting in 1774 signaled the turning point of the American Revolution. The American Revolution began without a cause against inequality. The oppressions of the colonies by the British became a regular occurrence and the people sought a solution. The colonies were loyal to the King, but they did not enjoy the treatments they received. They were dragged like slaves and used as tools for recreation. The Americans termed this act to be intolerable but did not foresee a chance of secession from the British rule. Within the colonies, small groups of rich men gathered to discuss politics of the day, each taking turns to curse the King and his troops.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was difficult to revolt against the King given their present predicament. The colonies were slaves to the British by every standard. The food they ate, the water they drank, the wages they received, came from the British. How could they stage a revolt when all their supplies came from the British? The oppression continued and the people of Boston became defiant with the King’s troops. They staged a peaceful revolt against the King. The militia in Boston dumped an entire shipment of tea into the sea prompting wild outrage. This incident set in motion a chain of events called the American Revolution. The colonies came together as a union to transform a revolt under crown rule to a war meant to establish an independent nation called America. The words of the tea party spread across Britain within days, the British troops described the rebellion as a revolt in the family and decided to flush the tiny group before they grew in n umbers. The King ordered the occupation of Boston by the British military and the use of force if necessary to enforce their loyalty. The Boston revolt did not gain acceptance by the majority because they never saw a chance of victory against the King. Even the sober or drunkard did not curse the King or boast the independence. The revolt gathered momentum; small groups of militias grew in numbers. People began to weigh the events that played out with caution. They argue that the same treatment given to Boston could be replicated to another colony charged with rebellion. By 1774, fifty-six leaders among the colonies met in Massachusetts to pledge their allegiance to a common cause: defend or die trying.Advertising We will write a custom essay sample on Liberty! The American Revolution specifically for you for only $16.05 $11/page Learn More The colonies were strangers to themselves, they hardly relate. They were closer to the King’s men than them selves. The meeting in Philadelphia signaled the turning point of the American Revolution. People with different backgrounds from thirteen colonies united in a common cause. Their cause became known as a common sense. The thirteen colonies were adequately protected by British troops, but they wanted liberty. During the meeting in Philadelphia, the delegates comprising of businessmen, plantation owners, jurists, lawyers pledged their loyalty to each other. They agreed to a bond, in pain and sorrow to fight any form of operation. They agreed to stop the importation of British goods and depend on their local supplies. Their businessmen refused to trade with the British and closed all routes of the slave trade in their colonies. These steps changed the course of a revolt in a war for an independent nation. The businessmen in London suffered from the boycott. They petitioned the British parliament. To enforce their authority, British troops ordered the arrest of the leaders of the militi as and seizure of ammunitions. The troops led by General Cage entered Lexington to enforce their authority. The events of that evening changed American history. Words of war echoed across the thirteen colonies and they united with a common cause to defend their territory. When the tales of Lexington broke out, the remaining colonies knew the time has come and there was no way back.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The British troops, driven by anger to suppress the rebellion, fought with courage and the people of America who took their fight as a revolt from the traditions of the British rule, believed in the American Revolution. The second meeting held by the thirteen colonies voted money to assist the militias in Boston. They drafted the declaration of independence and the United States of America became a dream. This essay on Liberty! The American Revolution was written and submitted by user Bo B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Operation Vittles

In June 1948 Soviets authorities halted all entrances or exits to the western-controlled section of Berlin by land and by water. A 20 mile-wide air corridor across the Russian zone of Germany was the only remaining access route into the city. For the next eleven months the Western Allies supplied West Berliners with the necessities of life. The unofficial name given to the operation was Operation Vittles and it began on June 26. 4,500 tons of food, coal, and other material needed for daily maintainence of a minimum level of existence was fulfilled with only 80 tons carried by USAF C-47s on June 26. However, this force was quickly increased by the aid of U.S. Navy and Royal Air Force cargo aircraft. On October 15, 1948 a unified command known as the Combined Airlift Task Force under Maj. Gen. William H. Tunner, USAF was created to promote increased safety and cooperation between the separate U.S. and British airlift efforts. Three SAC bomb groups were sent to Europe placing Soviet targets within B-29 range. Three airfields were used within Berlin consisting of Tempelhof in the U.S. sector, Gatow in the British sector, and Tegel within the French sector. As of September 1948, the unloading of C-47s at Tempelhof was the most predominating form of the airlift until it was replaced by the C-54s which was capable of hauling ten tons. A cross-sectional view of flight into Berlin was arranged simultaneously which allowed the landing at the rate of one plane every 3 minutes; this was later improved to two levels which still maintained the same landing rate. Airlift pilots flew under an extremely rigid system of traffic control which required each pilot to fly an exact route at predetermined speed as well as altitude in order to make a successful landing or otherwise return to its base in West Germany. At midnight on May 12, 1949, the Soviets reopened the land and water routes into Berlin. However, the airlift progressed until September 3... Free Essays on Operation Vittles Free Essays on Operation Vittles In June 1948 Soviets authorities halted all entrances or exits to the western-controlled section of Berlin by land and by water. A 20 mile-wide air corridor across the Russian zone of Germany was the only remaining access route into the city. For the next eleven months the Western Allies supplied West Berliners with the necessities of life. The unofficial name given to the operation was Operation Vittles and it began on June 26. 4,500 tons of food, coal, and other material needed for daily maintainence of a minimum level of existence was fulfilled with only 80 tons carried by USAF C-47s on June 26. However, this force was quickly increased by the aid of U.S. Navy and Royal Air Force cargo aircraft. On October 15, 1948 a unified command known as the Combined Airlift Task Force under Maj. Gen. William H. Tunner, USAF was created to promote increased safety and cooperation between the separate U.S. and British airlift efforts. Three SAC bomb groups were sent to Europe placing Soviet targets within B-29 range. Three airfields were used within Berlin consisting of Tempelhof in the U.S. sector, Gatow in the British sector, and Tegel within the French sector. As of September 1948, the unloading of C-47s at Tempelhof was the most predominating form of the airlift until it was replaced by the C-54s which was capable of hauling ten tons. A cross-sectional view of flight into Berlin was arranged simultaneously which allowed the landing at the rate of one plane every 3 minutes; this was later improved to two levels which still maintained the same landing rate. Airlift pilots flew under an extremely rigid system of traffic control which required each pilot to fly an exact route at predetermined speed as well as altitude in order to make a successful landing or otherwise return to its base in West Germany. At midnight on May 12, 1949, the Soviets reopened the land and water routes into Berlin. However, the airlift progressed until September 3...

Nayar of India Research Paper Example | Topics and Well Written Essays - 1750 words

Nayar of India - Research Paper Example sibly the most important feature of the Nayar community is their matrilineal mode of kinship, which is exceptionally unique and has been a well centered point of discussion for many acclaimed writers and authors for years. Thirdly, this paper attempts to look at the gender relations and equity. Due to the matrilineal mode of kinship, and the existence of Taravads (joint family system dominated by women), the inheritance of property and kinship is extremely diversified and showing that Nayar men have a tendency to support their sisters’ children than their wives’ children and Nayar women have separate residence to their husbands as the men usually live with their mothers or sisters. This feature of women liberalism and independence has made the Nayar women stronger financially than any other caste in India. Lastly, the paper concludes by through light on all the aspects and features of Nayar community in general. Nayar caste is one of the biggest castes in the southern part of India enriched with a diverse history and culture. It is not just a religion, a belief or name of a community but an amalgamation of different cultures and beliefs. Globally acknowledged due to their unique matrilineal way of kinship, the Nayars are often known as pride of southern India. They are sometimes mistaken as Kashatriyas, which is due to the Nayar women related to the Kashatriya men and bore their children and hence acquired this status but initially they were not part of the Kashatriyas. As this is beautifully explained by V. Balakrishnan (1982) as: ‘In the pre-British period, Nairs were responsible for maintaining order. In the administration of the land also, they had a prominent place. The matrilineal system of inheritance helped to keep the land of the family intact. Also, marriage of the womenfolk of the family to kings, local Kashatriyas and powerful Nambudiris non-Malayali Brahmins, increased their power’. Though complicatedly related to Aryans and Malayalams due

Case Assignment- Critical Thinking - Basic Concepts of Quantitative Assignment

Case - Critical Thinking - Basic Concepts of Quantitative Reasoning; Hypothesis Formulation - Assignment Example This enabled the researchers to collect close ended data, which are easily analyzed by use of quantitative software (Biggs, 1987). The results turned out that in terms of demographic differences, there were no significant differences between dropouts and persistent learners. The area of differentiation was however with regards to perception of family and organizational support where it was determined that persistent group displayed higher perception. The findings conclude that as far as online learning is concerned, external factors that has to do with the kind of support a learner gets influence the rate of completion of course than internal and demographic factors. The organization of the study made it highly easier to follow and understand (Osborn, 2001). The study was also self explanatory and did not contain any technicalities that are difficult to

Controls Assignment Example | Topics and Well Written Essays - 500 words

Controls - Assignment Example Though, few last sets, that is, eleventh and twelveth box decrease its range. The appropriate action to be taken to enhance the control measures should focus on the third box. The third box is the one that has the highest dispersion from the normal weight and thus increase the cost of production. Control measures implemented by the firm should be revised and emphasis on the last box being packed. Two actions can be taken to keep in check the weight of the boxes. First action is to conduct a audit for the weighing equipment. The problem can be the programming set up of those equipment, which lose count on weight for the third box because it does not exceed the limit for the first and second box. The next action is to change the packaging of the third box. The material used in manufacturing the box should be of relative low weight, so that the difference will be filled by the cereal (product). The range difference is solely a failure of the weighing equipment, because it is not reasonable for a calibrate equipment to exceed the range of product weight in a give n set, for instance, a range of 0.2 ounces exceeds the upper limit by 100%. Therefore, my piece of advice to the Operations Manager is to contact technician to either calibrate the weighing equipment or to purchase another weighing equipment if the current one has become obsolete or

Marketing Orientation With In The Renault Company Marketing Essay

Marketing Orientation With In The Renault Company Marketing Essay Harris (2002, p. 247) Defines Marketing Orientation as The extent to which an organisation is perceived to act in a coordinated, customer and competitor-oriented fashion. Narver and Slaters (1990) also confirm there are three dimensions of Marketing Orientation, customer orientation, competitor orientation, and interfunctional coordination. This marketing concept involves three essential steps in being customer-focused. First, the wants and needs of the customers are researched and identified. Then, the research outputs are studied by the marketers and new products are created based on the consumer needs. Finally, customer satisfaction is aimed after public awareness and introduction of the product is made. A marketing-orientated business is characterised by various attributes. The company makes good and extensive use of marketing research, develops new and broad products, highlights product value and benefits, uses product innovation methods, and designs supplementary services or customer benefits such as delivery, installation, warranty, and credit availability. All these are geared toward customer advantage. Marketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Looking at Renaults orientation, the conclusion that we have made is that Renault is a market orientated organisation. The reason for this conclusion is Renault is very focused on the needs and wants for the consumer. They have different types of cars focusing on different markets for their customer base. For example, Clio which is marketed at young adults who may have a low budget for purchasing the car. On the other side of the spectrum where the Laguna or Megane could be classed as a high specification family car. Also Renault has many of these cars in a range of sports models. Due to the nature of the business which Renault is involved in they have had to diverse the range of car models which they sell due to its competitors. For example Ford and Vauxhall. Another good example is Renault are in the process of developing hybrid cars and electric cars within its car range. According to Renault (2011) the first electric car will be sold in Israel in 2011 and then in other countries. The reason for this has come from customer demand, consumers are more aware of rises in fuel prices and carbon emissions. This would be a classic example how Renault is a market orientated company. In terms of RD Renault listen to their consumers as different customers have different types of criteria when purchasing a car. Mack (1996) states That to reinforce customer loyalty they involve existing customer in the design of its cars. According to Renault (2011) Renault- Nissan Alliance spend 4 billion Euros on the investment on electric parts. Many Eastern European countries would have a different specification of a car compared to someone in the UK. For example countries such as Bulgaria and Romania need cars that cater for larger families. Also some countries may not require a car which has a soft top due to climate conditions being different in comparison to a country where the weather is hot. Countries where the weather is constantly warm may require cars to have air conditioning. The Renault car called Dacia Logan has created in 2004, this particular type of car was designed for people in developing countries of the world. The car was first sold in Romania at a very cheap price of 5000 Euros and then moved into South America and India after proving a success when the car was first launched. Demographics would play a major role in the RD aspect of the business so Renault would know where and how to market their final end product. Boddy (2008) defines PEST analysis as A technique for indentifying and listing the political, economic, social, technological, environment and legal factors. Political Factors: The political factors in any country are largely responsible to alter a business environment as company may decide to change its business strategy based on the political scenario of the region it is based in. The government of any country regulates power supply, telecom and postal services and finance. The following are the political factors that affect Renault within the UK. Current taxation policy: According to the Trade and Investment minister Digby Jones the UK is becoming least attractive to work and invest due to the taxation policy, which was under pressure from opposition to tax rich foreign investors doing business in the UK. Thus the labour party proposed a cut on taxing investors who are non-UK domiciled. Also a worth mention is VAT which means value added tax. It is charged on most goods and services that are VAT registered. The recent recession has affected a lot of businesses most importantly the car manufacturing in the UK, it can be seen as going through a bad phase for the automobile industry. Thus UK motor agency served a budget to the current Government in the UK and urged it to create a right mix of policies to sustain growth in the segment. Renault decided to follow the following measures to counter any future threats in regards to financial aspect of the same by the following measures: Continue to put pressure on banks to give more loans Support automotive council Freeze fuel duty Following the Kyoto protocol, more political pressure has been imposed to the polluting industries. Regarding the car market, Governments across the world have established some environmental penalties and bonuses to manufacturers and consumers. For customers, they need to pay a tax to the government according to the level of CO2 emissions. This can have a massive influence for buyers, especially with sports car and ones with large engines which are regarded as the most polluting. Economic factors: Osbourn (2011) mentions Chancellor of Exchequer made a budget statement which is meant to reform the nations economy and this time the budget is neutral and also becomes the best place in Europe to invest, which is a good sign for car manufacturers as certain taxes applicable have been cut and import duty has been significantly reduced, which is a sign of relief for car manufacturers. Godlevskaja et al (2011) states: Many OEMs are expanding their model lines to entice new customers and increase overall customer base range. Often at their competitors expense. At the same time growth increase is limited within the auto mobility industry as a whole. in the EU new car demand fell 7.8 per cent to 14.7 million units in 2008 that reflects consumer concerns about the economy the buying power from consumers this could have been down toward the recession, despite this Renault would continuously market themselves to its potential consumers. Having customer awareness makes people want to purchase their vehicles with newer models being introduced. Sociological Factors: These factors constitute various social factors such as cultural aspects, demographics, lifestyles and attitudes. For e.g. Whatever works in one country may not be successful in other, Renault may sell racing cars in France but for a market like India it needs to launch small cars as in this country small cars are much in demand due to the infrastructure of the company and population size. Demographics: Renault is the third largest car manufacturer in the world with its presence across Europe, Asia and even Africa thus it needs to proactive rather than reactive in development in these countries. Its policy of developing strategic alliances with local manufacturers helps it to get an edge in the global scenario as locals know their home market better, they use a tried and tested marketing strategy of targeting the right market segment to see if it works sells. Such alliances apart from fostering industrial harmony also helps in sharing of technological aspects of each firm, and helps develop new products such as the concept of electrical cars to save fuel and protect the environment. Though Renault is a French company it has alliances across the Globe that helps it foster multicultural aspects. In which the sentiments of local population are not hurt as they continue using the same product such as in case of Romania and Korea. Where in Renault acquired Dacia and Samsung motors respectively. Such alliances also help it to launch existing vehicles from one region to the other, also known as market development from Ansoffs matrix. Alà ¡ez-Aller et al (2010) states knowing your customers needs and wants are vital to success to entry strategy within new regions. In depth analysis of macro and micro environment is key when consumers are looking to purchase vehicles. Technological Factors: Any company from any sector catering to any segment needs to change at some point, in order to grow and survive the growing competition from consumers and competitors. Godlevskaja et al (2011) states: Firms must constantly adjust their service portfolios because it is important for companies to have a dynamic service portfolio that is adapted to various customer needs. Consequently companies that fail to do so lose in the long term as the outside world is very competitive and brutal to securing a position in the market. Companies worldwide spend millions of money just to make sure that they do not lag behind if they lack the technical expertises. Renault (2011) quotes directly from its website: Renault is committed to the development and implementation of new technologies into every aspect of our vehicles. Renaults engineers cover every angle roadholding, safety, comfort, soundproofing, etc. in their relentless quest to make motoring a pleasurable experience. Porters five forces analysis and criticism In order to settle a strategy, a company must analyse its industry. However the analysis of its competitor is not enough to understand all the aspects of the business. The types of businesses are various and numerous. But in almost all the industries, Michael E. Porter has identified a common structure composed by five global forces. These are to take into consideration in order to implement a successful strategy. 1. The Analysis For our topic we will consider these five forces within the car industry adapted to the Renault Company. Rivalry among existing competitors Strong competition Very strong competitive rivalry in the cars sector, especially with the brands focusing on a particular market segment. E.g. Audi are becoming leaders on high standard quality cars, while TATA is undertaking the low cost cars segment The Asian manufacturers have a very strong growth thanks to their low cost cars and their quality car is very reliable. E.g. KIA and their 7 years warranty. The structure of the automotive industry is becoming more and more powerful because of all the merges and the joint ventures, so the competition is strong and aggressive. The threat of new entrants Low threat Few new brands entering on the market for these important reasons: The investment that has to be made is extremely important. Especially in the manufacture part of the activity, where the investment must be important if the brand wants to get a competitive advantage The experiment and the know-how are essential elements to have its place on its market, in particular on management of the costs and the competitiveness. The competitors already present are already well known brands. All these companies trend to be restructured into fewer big groups. These implicate that they are more powerful and do not let possibilities for any small new company to enter in the market The threat of substitute Mild/ Relative Threat Even if there are the other ways of transportation, the car remains indispensable nowadays. It is true that sometimes changing the transportation way can have some advantages as the cost (with the low cost airline carrier), the ethic of environment (with ecological way of transports such as trains or the buses) or time in important factor within lsrger cities (with the underground), none of the transport way offer a good mix of utility, convenience, independence, and value afforded by automobiles. Nowadays, the automotive companies have a wide range of product, which can satisfy every demand, in adapting their cars in satisfying every new need, that increases the loyalty of the consumers to use cars. Bargaining power of the suppliers: Dependence Suppliers/Customer The purpose is being to establish a profitable, reliable relation for both parts. But the parts suppliers are sometimes small manufactures so Renault has more pressure to put on its supplier in terms of price However the image of Renault, as a reliable car company also depends on the quality of the car parts Suppliers are also important to Renault in terms of costs, according to Renault (2011): Suppliers account for 80% of total vehicle production costs. It is therefore essential for Renault to gain their commitment and to make them part of its approach to sustainable development Bargaining power of the buyers Strong power of negotiation The consumers are the target of communication campaigns and marketing actions because it is more and more tempted to try other brands The final product are standardised, customers can put the pressure on the different vendors insisting on the fact that an equivalent car can be find from another company for approximately the same price The negotiation can be in the price, but also on obtaining more options or services with same price. This affects the costs to organisations 2. Criticism of the Porters analysis The three new forces The Porter analysis remains one of the most influential marketing and strategy tool. However this analysis has been written by Porter during the 1980s, and the economic world has considerably changed during the last decades. Especially due to the Internet and all the e-business that make evolved most of the industries. Larry Downes, co-author of Unleashing the Killer App: Digital Strategies for Market Dominance relates in the article Beyond Porter that the Porters five forces analysis is no longer a complete tool to opt for a viable strategy. He describes new strategic frameworks composed by three new factors (forces), which permit to analysis the business area more relevantly: The digitalisation Due to increase power of information technology, new business models will be born from the market. This allowed the global awareness of the consumers on the global market. The competitors will now not only be part of the same industry. Now the tour operator Thomas Cook can be a competitor of Renault. These two companies will push their clients to use their money to buy their product when there are the same prices According to Recklies (2008) The old economy used IT as a tool for implementing change. Today technology had become the most important driver for change. Therefore mindsets have changed for organisations and how they operate; the final end product will require an element of technological advances for it to successful in modern society due to social factors. The Globalisation The globalisation of the market is nowadays something that a company cannot afford to ignore. The effects of the globalisation on businesses are betterment in the areas of distribution logistics and communication. The Global companies have to adapt their strategies in function of the global network. These strategies remain more complex than what Porter describe. Its not a question of price or quality for the customers, but trying to reach a type of loyal relationship with a network of partners and consumers. The deregulation One of the big changes in the business from the Porters model is the taking into consideration of the intervention of the governments in the business and in the industries. Because of the action of the states (new laws, new quality requirements, new importation/exportation quotas) the industries and the organisations have to adapt their strategies, finding new alternatives to their business models. These factors became important but they rarely appear into the Porter analysis. So an important Company like Renault cannot focus on this tool to create a solid and successful strategy. The purpose of the five forces model is to define the attractiveness of an industry in relation with theses 5 forces. But according to Dagmar Recklies: In economics, the constellation of factors determines issues like profit maximisation or supernormal profits.   So we can conclude that the Porters five forces analysis is a strategy tool that can be used only knowing its limitations and among others tools to be the base of a correct strategy. Place Jobber (2006) defines price as The agreed value placed on the exchange by a buyer and seller. Price is one of the fixed key factors in the marketing mix and should be blended together with all element of the marketing mix, to create customer value. It can be argued then that price interlinks with the other elements of the marketing mix and must be met by supply and demand to achieve its best. Price in the marketing mix is very important to a business as it can determine if a company is successful or not when selling the product, it can be perceived that price can reflect quality when selling to consumers. The price can affect the following areas so its pivotal to have the right pricing strategy to market the right product. Price can include the cost of production to an organisation and the strategy they use to market the product at a competitive price so consumers decide to use you, rather than your competitors. The price of a product can be sold at a cut-price to boost volume of sales. This can be a strategy used by organisations to gain market share which can have its positives and negatives. Walker (2006) states Having low prices may be perceived by consumers as being low quality. Organisation may market themselves so they may be seen as obtain profits on a short term basis. This is where promotion can be interlinked to a pricing strategy. Organisations spend vast amounts on RD before setting prices on products. It can be argued that firms must price the product in a way which reflects the appropriate position of the product within the market. The balance for organisations is to maximise profits, but to have a consistent amount of sales. Marketers use this strategy as they maybe price orientated within the marketing mix. This is where product development would occur and knowing your target market well. Renault uses price within the marketing mix very well. Throughout its range of cars they have luxury cars including the Laguna all the way down to the Clio which is targeted on price with low maintenance costs. In terms of price to the Renault Clio it can be seen as being priced similar to its major competitors. Considering the Vauxhall Corsa, Ford Fiesta and also Peugeot 206. The pricing strategy of the Renault Clio new ranges from around  £9,000 to  £19,000 plus. There are many factors that can influence the prices of just one particular type of car. For example engine size, motor sport version etc The Clio range has the sport 2000, Dymanique, Gordini and also Bizu. This shows that the product has been diversified to achieve maximum price when selling the product to consumers. Clio Series Price Sport 2000  £16,000 Dymanique  £11,000 Gordini  £19,000 Bizu  £9,000 Walker (1996) shows that all other competitors i.e. Corsa and Fiesta are based around the same pricing strategy. This is because the car industry is large and production costs are not so important and creating the largest profit is not as necessary as it would be for a smaller organisation. The reason for Clio having the same pricing strategy as its competitors is because it is the only model in Renault range to predominately focus on lower cost with low quality from launch. Therefore it needs to be competitive with its rivals. The Clio model has done this very well as new models for the Clio are designed every few years. The Clio has been on the market for over 15 years proving its successfulness to its consumers who are aware of other markets available to them. The following is a perceptual map of small commercial cars sold and its comparison with the Renault Clio. It can be seen that the Clio and Corsa can be placed in the same category as each other, as both focus on price mainly. Other small cars including Audi and BMW focus on both high quality and price as the reputation they have is that its a long term investment. The Skoda Fabia is a low priced car because of the reputation it held from its unreliable past, but its reputation has slow been built back up. High Quality *BMW 1 Series Audi A4* *Skoda FabiaLow Price High Price Vauxhall* Corsa *Renault Clio Low Quality Relationships can be built up between the consumer and the seller. Mack (1996) states that Renault try and use this strategy as much as possible when selling cars. But why do this? They do this to make the consumer feel they are receiving a personalised service. Some dealerships offer free gift as an indirect way of making customers by their product too its competitors. Walker (1998) also says This has been a vital part of our strategy in helping to persuade customers that we can meet their needs especially targeting smaller cars. However it can be argued this strategy possibly may not work in modern society. As many people are aware the automotive industry is very competitive, it is becoming quickly cost orientated in particularly markets, indirect costs such as fuel, insurance and tax. Trade-off analysis could be applied to the Renault Clio. Jobber (2006) says Features such as speed, petrol consumption, brand and price are placed in front of consumers and asked which combinations they prefer. While the Clio Mk 3 was being designed it would have consulted potential buyers, they would have used rd for this because the car was designed to be low cost and wanted as many luxury as possible while concentrating on its core competence its price. However this analysis can have its limitations. When rd is taking place respondents may ask for a lot of things but all these additions may not be feasible. When asked to purchase the car consumers may not be willing to exchange money. Product Jobber (2006) defines product as A good service offered or performed by and organisation or individual, which is capable of satisfying customer needs. To have an effective product that consumers desire, it needs to be prices fairly and requires a Unique Selling Proposition. (USP) Walker et al (1998) states there are four elements which creates a well balanced and successful marketing mix. These included: Matching customer needs Need for balance Creates a competitive advantage Matches corporate resources The product Renault Clio has historically been targeted at the younger aged population who maybe on a budget. The product is a smaller model compared to other ranges in Renault yet also delivering the majority of luxury that other models offer. Including air-conditioning, climate control, Bluetooth and satellite navigation, this makes Clio very positive when it advertises the model to its consumers. The Clio then however meets the criteria set to have an effective marketing mix. Jobber (2006) states that Product development is important. As technology and tastes change, products become out of date and inferior to those of the competition, so companies must replace them with features that customers value. The fundamental feature of the new Clio model is the tom-tom feature. Renault and tom-tom have had to come to an agreement to include the satellite navigation to integrate this within the models. This has given Clio a competitive advantage over external competitors. Having a competitive advantage enables them to charge a premium price. However in few cases charging a premium price for products can have its down fall. Many consumers may not be willing to pay extra for products that may not be essential, consequently consumers will move to Clios competitors such as the 206 and Corsa. The balance is conducted by market research to see what consumers want, referring back to trade off analysis. According to Renault (2011) Clio is its most successful range of car across Europe. This is because the product caters for a broad range of markets. The reason for can be considered when looking at the anatomy of the Clio. The core product (I) would be the car itself and the way it is strategically priced, as being a low value priced car compared to its other cars within its range. The second layer would be products that add value to the overall product. Making it match customer needs and creating a competitive advantage. This could be as mentioned above, tom-tom, Bluetooth, keyless entry system, parking assist sensors and warranties. The outer layer includes extras which maybe indirectly related to the car including after sale support and credit sale. Many augmenting features are closely related to establishing a successful relationship between buyer and seller. A product life cycle (PLC) can determine where the product lies within its life. Many organisation use different strategies to pro-long the life of its product. When a product reaches maximum maturity and seess signs its declining it then considers using Product/Market Ansoff matrix. This involves 4 different strategies that can be used: Product development Diversification Market penetration Market development The reason for this is to maximise profits for Clio. Renault Clio mainly uses product development to change its model throughout years so customers have the opinion of upgrading and keeping up with trends rather than going to competitors. When the Clio was first launched it obviously begins in the introduction phase of the PLC and is strategically priced high. Jobber (2006) states that the Strategic marketing objective is to build sales by expanding the market for the product. The growth stage is next to follow, there is increase of sales and profit growth. The reason for this is due to increase in promotion by creating awareness. Renault Clio use TV advertising predominately to penetrate the market. They also have their own Renault TV channel. The maturity stage is where the product sales are at its peak whilst time is increasing. This is where the organisation may offer discounts or extra such as warranties. This is also the stage where product improvements occur at the peak of the maturity stage. The reasons for this include: Maintain competitive advantage Future growth First move advantage The decline stage is the final process of the PLC, the reason for this according to Walker (1998) is due to technological superior substitutes and also consumers change in preferences due to competition. The Renault Clio was an innovation that Renault developed due to competition from its competitors. According to Bloomberg Businessweek (2006) Renault was at number 49. Its competitors did not even reach the top 100 of innovated companies. Other automotive companies included within the list lower than number 49, Nissan and Volvo. This information could now be argued because companies such as Ford, Volkswagen and Toyota are much more innovated in 2010 as they have developed cars whilst considering external factors such as the environmental factors. (Development of the Hybrid car) Distribution Mix Marketing The distribution policy includes all decisions and actions that can be related to the delivery of our product to the customer. There are two different ways of distribution existing for Renaults company. Business to Business (B to B) = Company Retailer Consumer Business to Consumer (B to C) = Company Consumer Engineering Renault is one of the biggest car industries worldwide. It is present through the world in around 201 countries, including Europe, North, Central and South America, Africa, Asia and Oceania. An international engineering; closer to the markets. The Techno Center (France) Engineering: The Renault Group is deployed globally. It revolves around two components: Engineering Central, the heart of the system and regional engineering spread over Renaults strategic markets. Engineering centers: The Techno Center (France), the heart of the engineering world Renault Technologies Americas Renault Technologies Romania Renault Technologies Spain Renault Samsun Technical Center This organisation is based on a standardised process of engineering at Renault World of unified technical standards, defining key functions and technical harmonisation of policies. A well-developed network of design centers Renault Design America Latina in Sao Paulo The group relies on a parallel network of five satellites design centers. Observatories real trends these emerging centers of vehicles for new markets. They are involved from the launch of a new project through to the production of the final concept car. The design centers are: Renault Design Paris Renault Design Central Europe Renault Design America Latina Renault Samsung Design Renault Design India Two objectives are Warranty the best customer satisfaction all around the world Produce close to the markets Renaults industry realises two type of sell: Either to the customers or to companies. But, all confounded, Renault has realised for the Year 2010 reporting record sales volumes with 2.6 million vehicles sold. Thanks to its positioning, essentially outside Europe, in the emerging countries, Renault has bounded its sales. Heres a graph which represents the market where Renault is present in 2010: From: Renault Website It is important to understand that the Clio is one of the best vehicles brand for Renault. In about 20 years, it has won more than 10 million customers around the world (100 countries). This success is thanks to a styling, comfort, safety, versatility and different equipment package worthy of cars from the next segment up. Renault February 2011 sales in Europe region In February 2011, by Renault (2011) Website, its sales represent in Europe 28,350 cars sold, this means 29.74% are Clios models. Renault February 2011 sales in Worldwide region In February by Renault (2011) Website, its sales represent in Worldwide 40,969 cars sold, showing 27.15% are Clio models. In the following table are the most popular diverse ways to market the Clio model Place Advantages Drawbacks Car Dealerships This is the most pr

Home Depot †Executive Summary Essay

The Home Depot (Ticker: HD) is the world’s largest home-improvement retailer along with being an American Fortune 50 company. The company operates 2,259 retail building supply/home improvement â€Å"warehouse† type stores all across the United States, Canada and Mexico. The Home Depot has over 340,000 team members and is based in Atlanta, Georgia. The average store size is just over 100,000 square feet along with an additional 24,000 square feet set aside for seasonal gardening. Target Group The Home Depot’s two main customers are at home â€Å"do-it-yourselfers† and contractors. The main products and services offered help solve the wants and needs of customers involved with home construction and maintenance, renovation and remodeling. Competitive Environment The competitive environment for the home-improvement industry is broken into three major players: The Home Depot, Lowe’s and local retailers. They compete with local retailers that specialize in nearly every product and service offering. The Home Depot and Lowe’s are both â€Å"all offerings† locations spread throughout North America. Over the past decade Home Depot was stickily focused on expanding the store count and business lines whereas Lowe’s was focused on store count growth and perfecting their supply chain and internal technology. Past Growth Over the past 13 years The Home Depot has more than doubled its store footprint. It was aided by two major factors; First being that the home improvement and building industries were growing quickly providing a constant demand for product. Second, funding was easy to receive and it was relatively cheap because of low interest rates. Management began to â€Å"empire build† with their now sold professional supply business (now known as HD Supply) and cut costs in their big box stores to help reduce costs. With the reduction of cost came the reduction in customer satisfaction. Return to Retail Noticing that customer satisfaction rating had severely slipped because of stock outs and poor team member engagement with the customer a new initiative was proposed. Marvin Ellison, Executive Vice President, U.S. Stores, proposed the â€Å"FIRST Relaunch†. The program focuses on putting the customers first, by â€Å"Do(ing) the unexpected†. The operational plan focused on customer service, being in stock on all products and creating a better store appearance (inside the physical store and within the community). In efforts to focus on customer service, more employees were hired and trained. Upper management also equipped each team member with more technology (PDA’s, walkie talkies, etc). There was a companywide initiative to integrate Hispanic merchandise, marketing and staffing. Home Depot switched to a regional distribution system while upgrading their internal information technology infrastructure to better keep stores’ inventory stocked properly. This major overhaul materialized into The Home Depot’s stock outs dramatically decreasing. To create a stronger public image, Home Depot created The Home Depot Foundation which helps with community home building, disaster relief and veteran job placement assistance. These initiatives have greatly improved customer satisfaction and recognition in the community by increasing ratings from 55% to 75% (2008 to 2012). Current Economic cycle Home Depot has clearly set itself up to be successful in the recent upswing in the housing markets. Their technology upgrade has proven to be successful in keeping stores stocked and employees more engaged with helping the customers. Management has responded to the late spring, summer, and early fall build up in construction needs by resorting to hiring part time and seasonal workers while still giving them the proper training to satisfy the customer. Management The current Chairman and Chief Executive Officer, Frank Blake, is often credited with the company’s turnaround ever since taking the helm. He sold the professional supply business (now known as HD Supply) to help the company focus on their core competencies. Blake also helped implement the customer first initiatives. All while cutting his own pay and switching his  future pay to stock and options, which are based on The Home Depot’s performance. Financial Position Since Home Depot has slowed their store expansions, cash reserves have grown to match total debt due in 5 years. Sales have increased steadily since the industry lows in 2008. Cash from operations have also steadily increased to match market high 2006-07 levels. A large portion of the cash flow each year has been focused toward share repurchases and steadily increasing their yearly shareholder dividends. Lending Risks The Home Depot is in the heart of an uncertain housing environment. The sales and financial results each year are closely tied to the consumer spending money on construction and housing maintenance. If the economic environment were to deteriorate it is likely many consumers would hold off on simple maintenance projects, which is currently the bulk of store sales. The housing market has seemingly bottomed but it still remains unclear to if the recent increase in housing sales is going to last.

The American Psychiatric Association

Bulimia is an eating disorder and people affected by bulimia are abnormally self conscious and worry excessively about their physical appearance and weight. Their paranoid concern causes to consume excessive amounts of food in short periods of time. Moreover, such people indulge in self induced vomiting, abuse of diuretics and excessive exercise in order to reduce their weight. The American Psychiatric Association classified the bulimia disorder as a unique disorder of its class in the year 1980. Subsequently in 1987 it changed the name of this disorder to bulimia nervosa.Occasionally the characteristics of bulimia are found in cases of persons suffering from anorexia nervosa. Abnormal dieting patterns are the primary behavioral symptoms found among patients suffering from anorexia nervosa; however, the extensive loss of weight cannot be attributed to bulimia. It has been observed that Bulimia causes gastrointestinal disorders and severe depletion of potassium in the human body. The process of self induced vomiting results in the damage of the teeth enamel, due to the acidic nature of the vomited food.Adolescents are the primary targets of bulimia disorder, because they undergo severe psychological depression if they are overweight (Bulimia, 2005). Bulimia causes dehydration, malnutrition and mineral imbalances. Insufficient and irregular supply of minerals and fluids may cause damage to brain cells, muscles, reproductive tract, bowels, stomach and other organs of the body. Sometimes severe heart problems may also result from bulimia and some of these problems are arrhythmias, congestive heart failure and sudden death.Moreover, repeated vomiting results in damage to the throat and esophagus, furthermore, it has been observed that individuals who indulge in self induced vomiting are backward in their academic career (Reyes, 2006). According to medical history, cases of illness due to bulimia had not been reported before 1980. Subsequent researchers noticed that there were a considerable number of people who were accustomed to eating large quantities of food within a short period of time.Moreover, these people being unable to withstand the excessive gain of body weight were in the habit of adopting methods of self induced vomiting in order to control their weight. The name bulimia is used to describe the eating patterns of overweight people and to describe their episodes of overindulgence in eating food. After such episodes of overeating, bulimics attempt to get rid of the extra calories imbibed by them by consuming laxatives. Some bulimics engage in excessive exercise and abstention of food for long periods of time.Subsequent to the end of the fast period bulimics consume large amounts of food, which would cause a rupture of the stomach. Vomiting the consumed food could cause chemical imbalance in the body. Bulimarexia is the term used to describe people of low body weight who overindulge in eating and then get rid of the food eaten by con suming laxatives or by self induced vomiting (The Medical Complications of Bulimia). The oligomenorrhea in patients with bulimia affects bone mineral density, however, weight – bearing exercises could prove to be beneficial.Thus the ever present danger of osteoporosis could be reduced to an appreciable extent by resorting to regular exercise (Bulimia Nervosa ). Several studies have determined that people with eating disorders have weak bone and suffer from osteoporosis due to inadequate nutrition. Persons suffering from such eating disorders had twice the risk of suffering from osteoporosis and fractures of the bones. Moreover, such eating disorders result in malnutrition for prolonged periods of time and this brings about a gradual erosion of the bone mass and continued nutritional deficits.Eating disorders, therefore present an enhanced risk of bone fractures due to the damage caused to the human skeleton (Goebel, Schweiger, & Kruger, 2002). Consequences of bulimia include the disturbance of the vital chemical balance of the body fluids and the electrolyte balance. The potassium and calcium levels in the body are drastically depleted due to self induced vomiting and the abuse of laxatives. The vicious cycle of overindulgence in food and subsequent use of laxatives or self induced vomiting results in heart problems, damage to the kidneys and the brain and osteoporosis.Other contraindications are fatigue, depression, sore muscles, faintness, over sensitivity to cold and a susceptibility to gain weight. These symptoms are most common in bulimics as their blood glucose level fluctuates constantly due to overeating food containing carbohydrates (The Medical Complications of Bulimia). Furthermore, vomiting disturbs the intricate message system that aids a person to stop eating at the appropriate time. Frequent self induced vomiting confuses the brain in properly maintaining the responsive system and this causes the brain to fail to ascertain whether the foo d consumed is to be retained or not.Such confusion of the brain’s activity results in perpetual eating habits. Vomiting food restricts the serotonin levels of the brain and these levels are associated with the positive states of brain and help the person to be in a happy mood. Self induced vomiting and the abuse of laxatives results in the irritation of the gastrointestinal tract and this irritation could prove to be fatal in later stages. Excessive eating and subsequent induced vomiting cause swollen salivary glands and erosion of the enamel of the teeth.Vomiting causes a sore throat that leads to severe bleeding of the esophagus. (The Medical Complications of Bulimia). The functionality of the stomach is seriously impaired and the abuse of laxative drugs causes permanent damage to the lining of the bowels affecting their normal functioning. Thus people who abuse laxatives develop problems like the bloating of the stomach, constipation and diarrhea in the long run (The Medic al Complications of Bulimia).Moreover, bulimia has several deleterious effects on the human body like frequent weight changes, poor skin condition, hair loss, irregularity in menstruation periods, loss of libido, tiredness and lethargy, and increased risk of heart related problems and the danger of a heart attack (What is Bulimia Nervosa? ). References Bulimia. (2005). Microsoft ® Encarta ® 2006 [DVD] . Redmond, WA: Microsoft Corporation. Bulimia Nervosa . (n. d. ). Retrieved June 27, 2007, from http://www. healthyplace. com/Communities/Eating_Disorders/women_6. asp Goebel, G. , Schweiger, U. , & Kruger, R. (2002).Predictors of bone mineral density in patients with eating disorders. The International journal of eating disorders , Vol. 32. Iss. 4. ISSN: 0276 – 3478. Reyes, A. P. (2006, January 12). Bulimia. Retrieved June 27, 2007, from Discover Health: http://health. discovery. com/encyclopedias/illnesses. html? chrome=None&article=2817&page=2 The Medical Complications of Bulimia. (n. d. ). Retrieved June 27, 2007, from http://www. eating-disorders. org. uk/docs/bulimia. doc What is Bulimia Nervosa? (n. d. ). Retrieved June 27, 2007, from http://www. b-eat. co. uk/AboutEatingDisorders/WhatisanEatingdisorder/WhatisBulimiaNervosa

Essay on Civil RightsEssay Writing Service

Essay on Civil RightsEssay Writing Service Essay on Civil Rights Essay on Civil RightsThe development of the Civil Rights Movement in the 1940s – 1970s contributed to the consistent transformation of the US society through the elimination of inequality in basic human rights between white Americans and African Americans as well as other racial minorities. In this regard, Rosa Parks protest and desegregation, the Civil Rights Act of 1964, and the Fair Housing Act of 1968 were the major developments of the Civil Rights Movement aiming at the elimination of inequality between white Americans and African Americans as well as other racial minorities.Rosa Parks protest was one of the turning points in the US history on the way to desegregation. Prior to her protest and refusal to give in the seat in the ‘white’ part of the bus to a white man, the segregation was taken for granted (Hine 154). The segregation created conditions for the racial divide in the US which could have grown wider and turn into a sort of apartheid conducted in th e SAR (Garrow 382).In this regard, the open protest and open manifestation of civil disobedience by Rosa Parks had triggered the active social struggle of racial minorities for desegregation in the US. At this point, it is worth mentioning the fact that segregation affected not only the public transport but also other fields, such as education (Dalfiume 101). The desegregation movement, which started in terms of the Civil Rights Movement due to Rosa Parks and similar manifestations of public protest against segregation, contributed to the elimination of racial inequality and desegregation of the US, including not only transportation system but also schools and other fields, where segregation used to be deeply-rooted and progressing (Shockley 132).The Civil Rights Act of 1964 was the major legal act introducing the principle of racial equality in terms of human rights and liberties in the US (Korstad Lichtenstein 792). The introduction of the Civil Rights Act of 1964 was the major l egal act that eliminated racial inequality and banned discrimination based on racial differences in the US (Yuill 276). The introduction of the Civil Rights Act of 1964 accomplished the long lasting struggle of African Americans for equal rights and liberties compared to the white majority.The Fair Housing Act of 1968 was another major legislative change that granted African Americans with equal rights compared to the white majority and, more important, laid the ground for better economic conditions for African Americans because real estate was and still is the milestone of the economic independence of Americans (Dann 69). In such a way, the Fair Housing Act of 1968 was not only the political but also economic law that formally created conditions for the equality of white Americans and African Americans (Branch 71). This is why this legal act was one of the major changes brought by the Civil Rights Movement that had opened new, wider opportunities to stand on the equal ground compar ed to the white majority.On the other hand, the introduction of the Fair Housing Act still failed to provide African Americans with better economic opportunities to close gaps between them and white Americans. In this regard, the Civil Rights Act of 1964 attempted to prevent discrimination in the US on the ground of the racial background of Americans. The Civil Rights Act eliminated discrimination in the field of employment that meant that African Americans had got the opportunity to get better jobs and earn more. The Fair Housing Act provided them with equal right to buy and own houses without any restrictions caused by their racial background.In such a situation, the major problem African Americans faced was the lack of education which prevented them from obtaining better jobs. But, in this regard, the elimination of segregation could have closed the gap between white and non-white students because formally they had got equal educational rights because of the elimination of segreg ation initiated by Rosa Parks and other civil rights activists (Hine 156). However, the problem of African Americans’ inequality was resolved only partially because the elimination of segregation did not bring them economic opportunities to obtain higher education (Robnett 1668). The lack of the good education virtually annihilated their rights to the equal employment compared to white Americans granted in terms of the Civil Rights Act of 1964. The lack of well-paid jobs and real access of African Americans to those jobs deprived them of constructing or purchasing houses on the equal ground to white Americans, the right granted to African Americans in terms of the Fair Housing Act of 1968.Thus, the major advancements in the Civil Rights Movement, such as desegregation driven by Rosa Parks and other civil rights activists, Civil Rights Act of 1964, Fair Housing Act of 1968, provided African Americans with equal rights and liberties compared to white Americans but still they fa iled to eliminate the economic disparity between the two racial groups, at least in a short-run perspective. On the other hand, these major developments contributed to closing gaps between white Americans and non-white Americans since all of them have got equal rights and liberties and, in the course of time, African Americans and other racial minorities attempt to eliminate the persisting inequality.

buy custom Domestic versus Imported Goods essay

buy custom Domestic versus Imported Goods essay Today American market offers exceptionally wide range of goods and services due to intensive development of the global trade. Both online and retail stores offer domestic and imported goods for sale, and consumers are free to make their choice. However, disputes are often rising over whether buying imported instead of domestic goods contributes to weakening of the American domestic market. The purpose of this essay is to reveal major issues that refer to imported versus domestic goods competition by comparing two similar items of clothing. In addition, the paper focuses on the impact of buying imported rather than domestic goods. We had chosen two items from online shops to conduct the comparative analysis. One of them is an imported item and another is an item produced by the U.S. brand. This first refers to the pair of shoes by GrownSewn, a famous American brand, and costs $275. The chosen model is Beloit 6, plain toe boots. It is available in two colors, black and brown. The size ranges from 7.5 to 12, but only two of them are available, 8.5 and 10. The pair of boots belongs to the lasting collection that exists since 1892. Each item in it is made out of American produced materials. Undoubtedly, American consumers can afford such shoes, as the price is reasonable and corresponds to products quality. owever, a similar model of boots by Zara, a Spanish world famous brand, is much more lucrative choice. Zara offers alike pair of shoes of high quality for lower price, namely $139. These boots are made out of cow leather; the sole consists of thermoplastic rubber and reconstitute leather, which are absolutely reliable. Second, all the sizes are available in the online shop. Finally, Zara offers other alternatives of this good for reasonable prices. All these factors increase the likelihood of higher sales in Zara rather than in GrownSewn. Imported product obviously has a beneficial impact on financial resources, as the customer will save $136. Buying an imported boots has numerous advantages not only for American consumers but for the entire sector of domestic economy. It creates competition and encourages domestic producers to reduce prices (Manzella, 2013). Also, import assists the quality of life to improve by preventing inflation. Eventually, due to import, people may spend more money on education, health, and other spheres that largely contribute to economic development (Manzella, 2013). Moreover, import has a positive influence on the development of domestic firms, encouraging them to improve their strategies and to achieve greater competitiveness. The experts suggest that domestic firms should focus on goods quality increase to attract consumers and to cope with their international competitors (Amiti Khandelwal, 2009). Even if goods are of excellent quality, there are things to improve and to make the products more attractive. However, upgrading goods quality does not obviously result in a sustainable growth and competitiveness. There are many additional suggestions, such as developing new effective business strategies, involving modern technologies and others. However, import may also have negative impact on nations economy. For example, import leads to domestic goods substitution and domestic economy becomes less self-sufficient. What is more, if products that can be manufactured in the USA are simply imported, the manufacture would decrease and people would lose their jobs (Manzella, 2013). In conclusion, today foreign goods can easily enter domestic markets, and the U.S. market is not an exception. Consequently, American customers have an access to much wider choice of goods. This permits people to save and to invest their money into other sectors of domestic economy, such as education. However, each product purchased from foreign companies dooms the U.S. domestic companies for extremely tough competition, encourages them to improve production and to reduce costs, decreases of domestic manufacture and raises of unemployment rates. Buy custom Domestic versus Imported Goods essay

Substance abuse Essay Example | Topics and Well Written Essays - 2000 words - 1

Substance abuse - Essay Example Karen wanted to draw strength from her two daughters, not knowing whether what she has said could make things better, or worse. Philip was nowhere to be found, or he was gone off with somebody. Kids seemed responsible high school students. When Karen is off for the office, she’d see the girls in their room studying, but mostly, Marie is much busy with the internet. As time went by, Marie showed signs of irritability and getting angry over small things. The two kids would also fight over trivial matters. And Karen couldn’t give the needed extra attention to the kids; her job demanded as much time now that she had to earn more. Some chain reaction: Joanne’s school report of falling grades, and behavior problems like prolonged temper tantrums, excessive aggression, impulsivity or risk taking. Sometimes, Karen would discover sticks of cigarettes, rolling paper and pipe in Joanne’s handbag, and the smell of alcohol in her young girl’s breath. Is it too late for Karen to have discovered Joanne’s – and Marie’s – substance abuse? The basic institution in a community which is the family has the first responsibility of detecting and coping with substance abuse in kids. Parents should be able to detect early signs of drug problem in their children before things get worse. But what if the single parent, in this case Karen, has first to recover from the trauma of divorce? According to Crowley and Whitmore, adolescents who might be using drugs have a change of behavior. The signs Karen observed in her two kids are indications that one or both are into drugs. Where could they have gotten of the illegal drugs? Numerous sources could provide – school, peers, the internet, etc. Forman (2008) has an intriguing article entitled â€Å"Drug Dealers in Your Home†. He said that the â€Å"internet is a haven for selling and buying all sorts of drugs without prescription.† This means that anybody can buy drugs through websites

Services Marketing Assignment Example | Topics and Well Written Essays - 500 words

Services Marketing - Assignment Example Westin Hotels and Resorts' ad displays a quieter and more relaxed atmosphere that is implied by showing more of nature - the sea and the sky. MGM Grand Hotels shows otherwise. Its advertisement demonstrates more of a different kind of fun - active interaction with other people, party, clubs, and loud music. The service package that Westin Hotels and Resort wishes to offer its market is one that involves a quieter lifestyle. Its style includes more of a relaxed kind of fun that is in extremely distant from the noise and the pressure of a city life filled with diverse groups of people. The ad, though does not show the cost of being able to enjoy such kind of atmosphere, implies simply that the target market may not spend as much to be able to experience such a serene atmosphere. Westin Hotels and Resorts sell its products directly to its customers through its ads. Utilizing the publishing industry as its channel upon reaching its potential customers is one way. Thus, it can be inferred from these companies ads that Westin Hotels and Resort's target market are those who wishes to commune with nature, to find serenity and relaxation. This market involves people who are probably tired of the life in the city - the noise and the pressure of interaction with diversified group of people.

Food and culcture Essay Example | Topics and Well Written Essays - 1500 words

Food and culcture - Essay Example 6). What it says is food has got major role in making people feel more attached. Older people say that if all members of the family eat food together at any time, whether it is in the morning or afternoon or at the time of dinner then it will provide more happiness in the family. Food has got such power. Food is most important to all human beings in order to live. The importance of food is great in certain celebrations such as marriage, birthday etc. In a society food can be used as a source for increasing the relationship with others. It can be made through exchanging food by the individuals. For example, it can be the neighbors sharing their food. This kind of activity will enrich the human relationship. Food has got important role in spiritual activities. Some people believe that offerings of some kinds of food to God will bring happiness to their life. Analyzing the relationship between food and culture, one can find that they are closely interrelated. Cultural significance of food and eating is based on social values, meaning and beliefs than the dietary necessities and nutritional standards. There exist a lot of examples and regularities for the selection of food. The eating practices are not a matter of physical needs. People eat in a particular social structured mode and there are distinct ideas about good and bad table behavior, correct and incorrect habits to present dishes and the importance of having a clear cut idea about the aptness of food for different functions. These way foods express the cultural significance, the social rank, traditions and also prosperity. Leach opines, â€Å"Food is an especially appropriate â€Å"mediator† because, when we eat, we establish, in a literal sense, a direct identity between ourselves (culture) and our food (nature).† (Fishburn, p. 57). Food is a significant element of